AI for Business Specialization
A four-course Wharton specialization on AI and big-data fundamentals, marketing, people management, governance, ethics, and business deployment.
What you’ll learn in AI for Business Specialization
The University of Pennsylvania's Wharton School offers this beginner-level specialization for professionals planning how to use AI, machine learning, and big data in an organization. Its four courses cover foundational concepts, data-driven marketing and personalization, people management, ethical risks, and governance. Cumulative assessments and peer-reviewed exercises help learners develop an organizational deployment perspective without requiring prior technical experience.
Who it’s for
Business professionals and managers who want a broad, university-led framework for evaluating AI across marketing, operations, people, risk, and governance.
Consider another course if
Learners who primarily want current generative-AI tool practice, coding instruction, or an intensive executive implementation program.